FanFood to offer digital concessions through SuperFan app creating a digital fan journey on gameday.

LOUISVILLE, KY (06/9/21) – SuperFanU, Inc., the ultimate fan engagement platform, and FanFood, an online and mobile concessions and merchandise ordering platform, have formed a strategic partnership to deliver the ultimate gameday experience to high schools, colleges and universities, and minor league and professional teams all in one place.

Due to limited capacity across sports and entertainment venues because of COVID-19, schools and sports teams are being prompted to explore innovative digital and contactless solutions as they welcome fans back safely.

For 10 years, SuperFan has been perfecting the full gameday experience whether it is pre-game, during, or post-game for fans. SuperFan is a true one-stop-shop platform that is continuously innovating. The platform’s features include digital ticketing, fundraising, contactless purchasing experiences and fan passes, to fan engagement through event check-ins, the ability to earn points for prizes and rewards, Fan Polls, Fan Cam, light shows, and more. Incorporating FanFood’s technology through this partnership will allow fans to order concessions and merchandise directly from the SuperFan app for express pick-up or in-seat delivery, offering increased convenience while elevating the fan experience to the next level. It will provide a deeper understanding on fan behavior while offering premium service to our partner schools and teams.

“Constant innovation in an ever-changing industry is critical,” says Kayla Mount, Co-Founder and CEO of SuperFan. “The fan experience is so important to engaging students, alumni and fans, so we look forward to a great collaboration where we get to help create a convenient digital journey for our fans.”

“We’ve seen user adoption of digital ordering drastically increase due to the pandemic, and contactless is now the expectation,” said Carson Goodale, Chief Strategy Officer and co-founder of FanFood. “This partnership allows us to offer one unified solution that addresses all of fans’ needs before, during and after the game day.”


FanFood is an online and mobile ordering platform for contactless services at sports, entertainment and hospitality venues. Customers can order food and merchandise on their phone for express pickup or delivery to a seat, table, car, or any designated on-premise location. We partner with 200+ businesses globally to help increase order volume, streamline food service operations, support social distancing, and provide a convenient on-demand customer experience.


SuperFan, Inc. was founded in 2011 as a fan loyalty application platform for sports teams to engage and grow their fan base. SuperFan customizes mobile applications for teams to incentivize and reward fans and followers. SuperFan offers a suite of services through mobile gameday, fundraising, digital ticketing, mobile ordering, and more. The company works with more than 250 high schools, universities and professional teams in North America. For more information about SuperFanU, visit


To learn more about the SuperFan+FanFood solution, fill out the form below to get in touch!