How to Cut Down Concession Lines: 5 Quick and Easy Tips
Here’s a fun fact you may or may not want to know (but we’re telling you anyway): waiting in line didn’t become a phenomenon, or an actual term in our vocabulary, until after the French Revolution in 1837! But ever since, it’s become a common practice under the category of social etiquette, and the act of waiting in lines has been profoundly impacting us. An Oracle study about fan experience found that 45% of fans say that they have given up waiting in line for food and drink at a sports venue. That not only discounts the fan experience, but hurts sales as well. In addition to vendors losing revenue from the fans that leave, fans in general will start associating purchasing concessions with the negative experience of waiting, and avoid making a purchase altogether in the future. That’s more future sales lost that may not be easily perceptible today. Of course, lines can be a good problem to have, since that means there’s a big turnout at your event and that people are willing to spend on the goods and services offered. However, to make the experience better for your customers and boost your sales, here are 5 quick and easy tips to cut down your concession lines right away— you can start implementing them for your next game!